Filter Bubbles And Targeted Advertising

ISBN-10: 164282268X
ISBN-13: 9781642822687
Author: New York Times, Eds.
Interest Level: 7-12
Publisher: Rosen Publishing

Publication Date: August 2019

Copyright: 2020

Page Count: 224

Series: Looking Forward -- New York Times

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Interest Level

Grades 7-12

Reading Level

Guided Reading: Z

Booksource Subjects

BISAC Subjects

YOUNG ADULT NONFICTION / Computers / Internet *

YOUNG ADULT NONFICTION / Technology / Electricity & Electronics *

YOUNG ADULT NONFICTION / Media Studies *

Description
Over a decade ago, tech companies began using algorithms to personalize our experience of the web. Using sophisticated technology and vast amounts of consumer data, companies began to predict our tastes better than we could ourselves. In response, ecommerce expanded, and journalism adapted itself to the personalized attention economy. However, there was a hidden side effect, which Eli Pariser termed "the filter bubble," which is the exclusion of other perspectives from our tech-assisted preferences. Raising many hard questions including data security, political propaganda, and the pervasiveness of digital "junk food," filter bubbles reveal the future challenges of a personalized, automated web. Features such as media literacy questions and terms enhance this collection, encouraging readers to analyze reporting styles and devices..